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Auron Mein Kahan Dum Tha, This week’s Bollywood releases, starring Ajay Devgn and Tabu, and Janhvi Kapoor’s Ulajh are facing tough times at the box office. Despite the anticipation, these films have not gained traction in pre-sales.
Pre-Sales Disappointment
According to a report by Bollywood Hungama, Neeraj Pandey’s romantic saga “Auron Mein Kahan Dum Tha” and Sudhanshu Saria’s spy thriller “Ulajh” have both struggled to sell tickets. In pre-sales, managed to sell less than ₹1000 tickets, while “Ulajh” fared worse, selling fewer than 750 tickets. This performance is notably lower compared to recent releases, such as Sudha Kongara’s “Sarfira” starring Akshay Kumar, which performed significantly better last month.
Box Office Projections
As per Sacnilk, The film has collected ₹49.79 lakh at the box office so far and is projected to finish between ₹2 and ₹3 crore on its opening day. On the other hand, estimated to finish even lower, with projections ranging between ₹1 and ₹2 crore on Friday. These numbers are underwhelming, especially after the success of last week’s solo release, Shawn Levy’s “Deadpool & Wolverine,” which made a significant impact at the domestic box office.
Delayed Releases and Competition
The release of film was initially scheduled for July 5 but was postponed due to the overwhelming success of Nag Ashwin’s dystopian sci-fi epic “Kalki 2898 AD.” Distributors requested a new release date to avoid clashing with the holdover hit. Similarly faced multiple delays before finally hitting the theaters this week.
About the Films
The movie is directed by Neeraj Pandey, is a love story spanning decades and marks the tenth collaboration between Ajay Devgn and Tabu. The duo has previously delivered hits such as “Thakshak,” “Golmaal Again,” “De De Pyaar De,” and the “Drishyam” franchise. The film also features Shantanu Maheshwari and Sai Manjrekar as the younger versions of Ajay and Tabu, respectively, with Jimmy Shergill playing a pivotal role.
“Ulajh,” directed by Sudhanshu Saria, stars Janhvi Kapoor, Gulshan Devaiah, and Roshan Mathews. Predominantly shot in London, the film explores inter-country conflicts through the lens of a spy thriller. The problem with films based on inter-country conflicts is they want to be taken seriously, but still rely on convenience to drive the plot forward.”
Challenges Ahead: The Road to Recovery for This Week’s Bollywood Releases
The disappointing pre-sales figures and modest box office projections underscore the significant hurdles faced by this week’s Bollywood releases. Both films are grappling with a tough landscape, compounded by the success of recent blockbuster releases. With “Deadpool & Wolverine” making a substantial impact at the domestic box office, the two new films have entered a competitive market, facing an uphill battle.
The box office performance of these films is being closely monitored, and their ability to turn things around will largely depend on the effectiveness of their marketing strategies and audience reception. Strong word-of-mouth, positive reviews, and social media buzz could play a crucial role in boosting their visibility and drawing viewers to theaters. In an industry where box office success can be unpredictable, every film’s journey is unique, and the ability to adapt and engage with audiences is key.
In addition to the competitive market, the current post-pandemic landscape presents its own set of challenges. Audiences are more selective about their movie choices, often driven by reviews and recommendations rather than initial hype alone. This shift means that films need to build momentum over time, relying on strong content and effective promotion to gain traction.
For these new releases, overcoming a slow start will require a concerted effort from both the filmmakers and the actors. Engaging with audiences through interviews, promotions, and interactive campaigns could help reignite interest and drive footfall to theaters. Additionally, leveraging positive feedback from early viewers and critics can help build credibility and attract more viewers.
As the Bollywood industry adapts to these changing dynamics, the performance of these films will offer valuable insights into current trends and audience preferences. Fans and industry insiders alike will be keeping a close eye on how these films fare in the coming weeks. The hope is that with effective marketing and strong reviews, both films can shift gears and achieve success despite their rocky start.
Overall, the path to recovery for these films is not just about overcoming immediate challenges but also about navigating a complex and evolving market. As they strive to turn their fortunes around, their journey will be a testament to the resilience and adaptability of Bollywood in these challenging times.
